Description
Southern California Dive Shop for sale
United States > Southern California > Inland Empire
Asking Price: 800,000 USD
Cash Flow: 255,000 USD
Sales Revenue: 850,000 USD
Description:
Signature Scuba is a well‑established, full‑service scuba diving center located in Rancho Cucamonga, California. Founded and operated by James R. McMullin, the business has grown into one of the Inland Empire’s most recognized and trusted dive shops, serving both new and experienced divers throughout Southern California.
Operating from a 7,200 sq. ft. commercial facility, Signature Scuba offers a comprehensive range of services including retail sales, professional training, equipment servicing, gas fills, and travel programs. The shop carries major industry brands and maintains a large inventory of gear, accessories, and technical equipment. With annual revenue of approximately $839,000 and wholesale inventory valued at $250,000, the business provides multiple diversified income streams.
Signature Scuba is a certified training center offering SDI, TDI, and PADI recreational and technical courses, supported by experienced instructors and a dedicated service department. The facility includes a large retail showroom, two classrooms, a full service and repair center, gas blending stations, a compressor room, warehouse space, offices, and an online shipping area. The building itself is owned under a separate LLC, offering potential buyers the option to lease or negotiate a property purchase.
With a strong community presence, repeat customer base, and established operational systems, Signature Scuba represents a turnkey opportunity for a buyer seeking to enter or expand within the scuba industry. The business is positioned for continued growth through retail expansion, travel programs, online sales, and advanced training offerings.
Reason for Selling:
Retirement
Expansion Opportunities:
1. Retail Expansion (In‑Store + Online)
Signature Scuba already has a large retail footprint and strong brand recognition in the Inland Empire. Expansion here means:
• Increasing product lines (technical gear, travel gear, freediving, spearfishing)
• Strengthening vendor relationships for better margins
• Expanding online sales through a modern e‑commerce platform
• Leveraging social media and targeted ads to reach new divers
Why it matters: Retail is the highest‑margin revenue stream and scales quickly with the right systems.
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2. Training & Education Growth
Training is the backbone of long‑term customer loyalty. Signature Scuba already offers SDI, TDI, and PADI courses, which positions it perfectly for:
• Adding more instructors and course offerings
• Expanding into professional‑level training (Divemaster, Instructor Development)
• Offering specialty and technical programs (sidemount, deco, rebreather)
• Creating structured training pathways for recurring revenue
Why it matters: Training creates lifelong customers who buy gear, travel, and service equipment.
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3. Service & Repair Center Expansion
Signature Scuba has a full service department — a major competitive advantage. Expansion includes:
• Increasing technician capacity
• Adding brands and certifications
• Offering annual service plans
• Becoming a regional service hub for other shops
Why it matters: Service revenue is stable, high‑margin, and recession‑resistant.
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4. Travel Program Growth
Travel is one of the most profitable and scalable parts of a dive business. Signature Scuba can expand by:
• Adding more domestic and international trips
• Partnering with resorts and liveaboards
• Offering private group travel
• Creating Signature Scuba–branded travel experiences
Why it matters: Travel builds community, loyalty, and high‑value repeat customers.
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5. Multi‑Location or Coastal Expansion
With a 7,900 sq. ft. flagship facility and established systems, Signature Scuba is positioned to:
• Open a second coastal location
• Acquire or partner with smaller shops
• Expand into pool‑based training facilities
• Build a regional presence across Southern California
Why it matters: Multi‑location operations dramatically increase valuation and brand strength.
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Why Signature Scuba Is Positioned for Expansion
Signature Scuba already has what most shops lack:
• A large, fully built‑out facility
• Multiple revenue streams
• Strong brand recognition
• Established training programs
• A service center and gas systems
• A loyal customer base
• A prime Southern California location
• A building owned under a separate LLC (huge advantage)
This means expansion doesn’t require reinventing the wheel — it’s about scaling what already works.
Offered Support for the new owner:
6 months to 1 year