Description
The boats are wooden Phinisi-style overnight cruise boats licensed to carry overnight or day customers in Thailand. The "Experience” comes from being on a comfortable boat that moves gently around the islands, enabling the customers to catch up with friends and family and reconnect with themselves.
The market positioning for the boats has been for a family/friend trip that includes diving. This positioning resonated very well with a lot of European and American families that were not all divers. It meant that the holidays were inclusive and a great family experience.